WE ARE ALL THE RESULT OF OUR SHARED EXPERIENCES

WHAT I DO

I am a UX Designer living in New York City, where I get to work with amazing designers and geeks every day to come up with world class experiences for some pretty famous brands, including Ralph Lauren, AMEX and JetBlue. Before that I lived in Cape Town, South Africa, where I worked on award winning campaigns for brands like PUMA, Red Bull, News24 and Allan Gray.

HOW I DO IT

Research

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Figuring out who we are designing for, and what they want. Identifying how to put the right information in front of our users at the right time.

Concept

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Creating engaging interfaces through proven creative, strategic and technical approaches to information design, layout and typography and interaction design.

Iterate

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Test it, break it, make it better. The best way to identify the kinks and create world class experiences is to put the product in front of the user.

  • JetBlue Interactive Route Map

    Tasked with updating the JetBlue Where We Jet application to use latest technologies, including HTML5, and Google Maps API, the aim was to push the capabilities beyond the regular route maps found on other airline sites, but instead create a rich and immersive resource with destination specific content, enabling users to make confident booking decisions.

  • JetBlue Interactive Route Map

    Tasked with updating the JetBlue Where We Jet application to use latest technologies, including HTML5, and Google Maps API, the aim was to push the capabilities beyond the regular route maps found on other airline sites, but instead create a rich and immersive resource with destination specific content, enabling users to make confident booking decisions.

  • Global Financial and Travel Services Provider

    For this project I lead the complete restructuring of a highly transactional site for a globally recognised brand. Responsibilities and tasks included ideation, feature requirement scoping, wireframing, prototype creation and user testing.

  • Alex Koutny

    Alex Koutny is one of the most exciting and highly regarded designers in the New York fashion scene. I was approached to consult on the UX design of the new online store. With a focus on stark and minimilist aesthetic, the site was structured in the same way.

  • Alex Koutny

    Alex Koutny is one of the most exciting and highly regarded designers in the New York fashion scene. I was approached to consult on the UX design of the new online store. With a focus on stark and minimilist aesthetic, the site was structured in the same way.

  • Alex Koutny

    Alex Koutny is one of the most exciting and highly regarded designers in the New York fashion scene. I was approached to consult on the UX design of the new online store. With a focus on stark and minimilist aesthetic, the site was structured in the same way.

  • Sygnia

    Sygnia is one of the largest multi-management companies, and the largest provider of investment administration services in South Africa. I was approached to provide UX and IA consulting for the restructuring of their new site. The new architecture surfaces content on multiple layers, allowing the user to to gain an insightful overview of the company, whilst still being able to delve deeper into any specific point of interest.

  • Sygnia

    Sygnia is one of the largest multi-management companies, and the largest provider of investment administration services in South Africa. I was approached to provide UX and IA consulting for the restructuring of their new site. The new architecture surfaces content on multiple layers, allowing the user to to gain an insightful overview of the company, whilst still being able to delve deeper into any specific point of interest.

  • Sygnia

    Sygnia is one of the largest multi-management companies, and the largest provider of investment administration services in South Africa. I was approached to provide UX and IA consulting for the restructuring of their new site. The new architecture surfaces content on multiple layers, allowing the user to to gain an insightful overview of the company, whilst still being able to delve deeper into any specific point of interest.

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