Atelier Mayer
POSTED IN Portfolio, Project Management, User Experience April 19, 2011
_The Brief
As a unique start-up, catering solely for the high-end vintage fashion market, Atelier Mayer tasked my agency with creating an ecommerce solution that would accentuate the quality and style of the brand, whilst providing a comprehensive and easy-to-use interface that would become the first port of call for users wanting to find out more about vintage fashion.
_The Solution
The emphasis of the Atelier Mayer brand is on quality. The vintage pieces showcased on this site are predominantly one off pieces from some of the world’s most desired fashion labels.
As a result, categorisation and indexing of products within the site could not rely solely on garment types, designer labels or standard sizing charts. Taking this into consideration, we conceptualised a flash based interactive dressing room, where the user can input their various dimensions, and a list of all relevant items is returned from the database.
Furthermore, Atelier Mayer also wanted to be positioned as a central resource for all things relating to vintage fashion. To this end, the site features in depth information on all designers and icons that have items featured on the site, as well as an interactive video wall, where users can view footage of the latest vintage fashion news and interviews.
A lot of attention was given to optimising the checkout process of the site, as it was established through research that the main target audience would likely be less tech savvy and need more reassurance when entering their credit card details.
_The Result.
Atelier Mayer now have a highly active and successful online store, featuring some of the most sought-after vintage fashion items. The site features a comprehensive and in depth search function, and easy categorisation allows obscure and unique pieces to be easily found on the site.
The site can be viewed at www.atelier-mayer.com
