Latitude
POSTED IN Portfolio, Project Management, User Experience June 20, 2011
_The Brief
My agency was approached by Latitude Group to provide a solution for their new website, which would tie in with a company wide rebranding. As one of the leading SEO specialists in the UK, any result would have to comply with the highest level of SEO best practices.
_The Solution
It was decided to use WordPress as the CMS for the new Latitude site. This was a bold step, as WordPress has usually been under fire for its lack of SEO standards, however recent versions of the platform have come leaps and bounds, it is truly maturing into one of the most powerful open source solutions available today.
Working closely with the client and the development team, a very comprehensive spec was drafted, encompassing sitemap, wireframes, functional and technical specifications.
Latitude opted to host the site internally, which meant the site had to be developed on Windows IIS servers. With the strict requirements regarding friendly URLs and 301 redirects, we encountered numerous new ‘adventures’ along the way.
The final product was to run three sites from one WordPress installation, being the Latitude Core, Express and blog sections of the site. This required three different templates being applied to each of the areas, along with very granular tagging and categorisation.
Managing the project from the start, and seeing it come together from all its various components was a real thrill and pleasure!
_The Result
The site is now live. Latitude are very happy with the result, and continue to lead the way in SEO innovation in the UK. You can see the site at www.latitudegroup.com
