Getting your message to your audience
Emphasising what matters
Getting rid of the clutter
_Conceptualise
In the very first stages of a project it is imperative to define three core aspects:
- What is the economic goal behind the project?
- What will be the technical foundation used to bring the project to life?
- What will be the unique identifying features of the brand?
It is believed that important milestones should be decided upon within the space of seven breaths. If you can not layout the basic elements of your concept within this time, you do not yet have a concept.
_Design
I believe that design extends past the mere look of a website. It should also incorporate all functional elements that enable it to fully accomplish its purpose. To achieve this, the aesthetic representation of the website needs to incorporate the visual characteristics of the brand, which if executed effectively, lead brand and user experience to be regarded as one entity.
When designing interfaces, constant consideration is given to how the user will interact and react to the information presented, ensuring that the best usability principles and site architecture are always a priority to each project.
_Build
From initial research (including interviews, focus groups and competitive analysis) wireframes are created to help identify the main functional elements of the user interface.
From here, design concepts are created and converted into interactive HTML interfaces.
Prototyping is approached as an iterative process, rather than an independent phase. This allows the client to monitor the progress of the product, from HTML skeleton to full release candidate.
_Development
I am highly skilled in front-end development, making use of HTML, CSS and JavaScript to develop slick and innovative user-interfaces. Along with having ample experience in standards compliant mark-up, I have also worked with JS libraries such as JQuery in the production environment.
I offer content management system integration, specializing in Wordpress. I have experience working with Drupal, Magento and Joomla in the production environment. I work closely with an extensive network of freelancers who specialize in each of these platforms, and can assemble the perfect team to produce your project.
_Release
The successful delivery of a product extends past the live date, and encompasses strategies that enhance the client brand both online and offline:
- The business plan and marketing strategy – making use of both direct and social strategies to enhance brand awareness.
- The delivery of a fully functional and tested product, along with any documentation and training required in order for the client to confidently manage their online presence.
- A visual/branding guideline – serving to create visible cohesion between online and offline presence so as to further integrate the brand/user experience.
_Marketing and Strategy
Natural Search Engine Optimisation is key to a sites’ success, however the online market is competitive to the point of saturation, and one can no longer solely rely on this.
The major goal of focused SEO is to ensure that conversions are made on your site. Driving targeted traffic through the use of social marketing campaigns, Pay Per Click and user tracking all help to refine your message, target a specific audience and increase conversion rates.
